Why You Should Have An Attention Grabbing Title When You Submit An Article To An Article Directory

A quite busy editor for an article directory is deciding what to run in the next day's "Article of the Day" feature. He had decided that he will base the decision only on the title the writers submit with the article. One writer says she will submit an article titled "Urgent: Stock Market Has Wild Ride!" while another writer will submit an article titled "Stock Market Goes Up, Then Down." Which is more attention grabbing? Which will most people probably feel is more interesting? The first one, right? Why is that?

Headlines that sound urgent, are attention grabbing, evoke emotion(s) and set the right tone, can be more captivating and helpful to a reader. This intrigue can help increase the chance that the person reads the entire article. Also, the writer that submits an article with a headline that sets an appropriate tone for the article is likely doing the reader a large favor by providing a more satisfactory reading experience.

The headline is the first chance the writer has to make an impression of what the article is about and how it is written. Choosing words that accurately describe the content of the article can be quite challenging. Setting an accurate tone and style can be important in making the reader feel that the title was an accurate description of what the article is about. The very last thing a writer wants to do is make the person reading the article feel confused due to the change of tone from the title to the body of the article itself. This will likely alienate the reader and have a negative influence on the reader's opinion of the quality of writing in the article directory and the article directory itself.

If we return to the article directory example, if the writer who wants to submit the article titled "Urgent: Stock Market Has Wild Ride!" decides for whatever reason to down play the turn of events of the stock market and uses unexciting and mundane descriptions like "so-so", "uneventful" and "normal and boring" the reader will feel there was a disconnect with the title of the article and the body of the article. This is a situation that can easily be avoided with an accurate, encompassing and proper title.

Attention grabbing, well-written headlines are,well, just at the top of items to learn in order to write great and effective articles to submit to an article directory.

Success awaits!

Jordan R. Kimmel

Employing a Freelance Writer Is the Way Forward   Article Marketing - Content Length Vs Quality   Article Marketing - How To Be Effective With It   The Keys To Article Marketing Success   Make Money Online With Content Marketing   

Profitable Content Marketing - 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)

Crafting profitable content titles will bring you more prospects and profits.

And you do want more prospects and profits, right?

The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I'll show you 3 of the many mistakes and what to do instead. Ready?

3 Mistakes and What to Do Instead

Title Mistake #1 - Failure to brainstorm your title - 99 percent of people create one title and go with it. So what's so wrong with that - why is it a mistake?

Well, since your title is the most important part of your content, you want to spend a great deal of time on it. If your title stinks, very few people will read your content. If your title is compelling and well thought out, you will dramatically increase the number of prospects who read your content.

What to do instead - Experiment with dozens of titles. Play with the benefits you offer. Narrow your titles down to the top 3 and run them by a few people. See which ones they like the best.

Title Mistake #2 - Failure to front load your title with keywords - When you fail to include keywords in the first four words of your title, Google will not find your content. So a title that starts with "How to Deliver the... " is a lousy title.

What to do instead - Include keywords in the first four words of you title. It's quite easy to do. For example, check out the title of this article you are reading. "Profitable Content Marketing" includes the keyword phrase "Content Marketing" while still being attractive to your prospect.

Mistake #3 - Failure to include benefits in your title - You must remember that your prospect is a busy person who has lots of options for how they spend their time. When you fail to include in your title any of the benefits of reading your content, most prospects will bypass your content.

What to do instead - Include compelling benefits that will make your prospect want to stop want they are doing to consume your content. Again, let's use the title of this article as an example. "Profitable Content Marketing - 3 Content Title Mistakes and What to Do Instead (Prospects & Profits)" tells the prospect that not only will 3 mistakes be revealed, you'll also find out what to do instead.

That will make prospects want to consume your content right away.

Employing a Freelance Writer Is the Way Forward   Article Marketing - Content Length Vs Quality   Article Marketing - How To Be Effective With It   The Keys To Article Marketing Success   Using Article Marketing to Rank With Keywords   Make Money Online With Content Marketing