Many starting up article marketers wonder what makes a good resource box. Although many article marketing sites have a guide, not everybody reads these and make a huge mistake, resulting in low click rates and conversions. The below guide is designed to provide them with an overview on how to create a killer resource box.
Personal Information
When writing personal information, it is required to use third person. This looks more professional and convincing. If there are some achievements, rewards the author is proud of, these need to be included. The personal statement needs to answer the reader's questions: "who is this person?" "what do they do?" "how can they help me?" If the resource box answers these questions, people will check out the profile automatically.
Expertise
When writing about personal expertise, awards and achievements need to be mentioned again. Simply stating that one is an expert in something would not convince most of the readers. They would need solid proof. This can be work experience, data, statistical data or anything that is considered to be a success in the eyes of readers.
Contact
It is important to include contact information; most authors use their website address, others include social media account details. No matter what is included; it should be easy for people to provide feedback, ask questions through various channels. It is not advisable to include personal email addresses, though, as there are many spammers out there. However, when people can follow someone on Twitter with one click, the conversion will be higher.
Promise
A good resource box would include a promise. This can be a free training, more information on the site, a report or anything that has a high perceived value for the target audience. The promise needs to be clear and well-defined. If it is a limited offer or requires a subscription, it is better to include the information than to get some people leave the site disappointed.
Call to Action
The most important part of a resource box is the call to action with a clickable link. This should tell the audience what they need to do in order to get their free information; some users would require a step by step description. The promise needs to be strong enough to make people click, therefore, it is good to include the value of the information or gift. For example: "Check out <clickable link> for your free report about xxxx worth $49.
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