Are you getting results from article marketing when you use it as your main source of traffic generation? Are you concerned that your articles are lacking in information? Why won't people click through to your squeeze page and sign up for your list?
To help you with these problems, I am going to give you 4 steps to help you energize your article marketing:
1) Define your target readers. Before you begin to write any articles, you should ask your readers exactly what they want explained. Go to your list and ask them what problems they have. Go to forums on your niche and find out what is of interest to them. Now you know exactly what your readers want, so give it to them. Since it's what they have asked for, they should be more than happy to read your entire article and want even more information.
2) Choose a topic of interest. If you want the attention of your readers then you must use topics that interest them. You should talk about their problems and show them that you can solve them. Of course you usually can't solve all of their problems in only one article but, if you make the information crisp and clear, they will accept that you know what you are talking about and want more on the subject. This will make them amenable to clicking to your squeeze page and joining your list to get even more great information on the subject.
3) Establish your credibility. In order to get your readers to buy your products you must first get them to trust you. They must see that your knowledge of the topic is first-rate and they will be sure that you will be giving them great information. You can do this by trying to resolve their biggest problems and burning questions. When you do this you will convince your readers that you truly know what you are talking about regarding your topics.
4) Watch your article length. Your article should be at least 400 and should not exceed 550 words. If it is too long then your reader might lose interest. Remember, there are probably many articles dealing with your topic for a reader to look through. Many people just quickly browse through the articles because they don't have a lot of time. If your article is too long you may have people losing interest and not choose to completely read your article.
If you want even more information about effective article writing (and there is plenty more information on that topic), please download my free eBook called Secrets of Article Writing
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